There are many compelling reasons why insurance agency websites should migrate to SSL, including security, encryption, and trust. Google is making a big push to move all websites to SSL and said in October 2017, “Passwords and credit cards aren’t the only types of data that should be private. Any type of data that users type into websites shouldn’t be accessible to others on the network, so starting in version 62, Chrome will display the “Not Secure” warning when users type data into HTTP sites. term, we plan to display the “Not secure” warning for all HTTP pages, even outside of private browsing mode.”
What is SSL and why is it secure?
When browsing a website, you may see a resolved domain name beginning with http: Sites that begin with http: are not SSL sites. All SSL sites begin with https:. SSL stands for Secure Sockets Layer, which is the de facto standard used to establish an encrypted link between a web server and a browser. The SSL link ensures that all data communicated between a web server and a browser remains private.
In other words, SSL keeps information sent over the Internet secure and private, allowing only the intended recipient to receive it in an understandable format. Many people don’t realize that the information they send over the Internet is transmitted from one computer to another before finally arriving at the selected destination server. This means that any of these computers, which communicate your information in this chain, can intercept important information such as user names, passwords, credit card information, medical information, etc. SSL encrypts this data, making the information unreadable to anyone except the final destination server. This is important for increased security and to protect confidential information from hackers and identity thieves.
SSL provides authentication in addition to encryption. As mentioned earlier, your information will generally be transmitted through a series of computers. A good example of this might be a quote form, which might contain confidential information about potential insurance customers. Any of these temporary computers could potentially impersonate the final destination website and hijack your confidential information. This security issue is thwarted by using a public key infrastructure (PKI) and obtaining an SSL certificate from an authorized SSL provider. SSL certificates are provided to verified entities such as your insurance agency, after undergoing several identity checks to prove that they are trustworthy. Insurance agencies wishing to accept credit card payments will be required to use SSL for their sites.
Browser warnings and visual cues
Major web browsers such as Chrome, Mozilla, Safari and Edge now provide indicators to help users determine if an insurance website is secure. Sites with SSL indicate that the site is secure in the upper left corner by using the word secure or by offering visual cues. For example, the word “Secure” may appear, or a padlock or other icon. Conversely, a site that is not SSL may contain a warning icon or otherwise indicate that your site is not secure, warning users not to send sensitive information. using your website.
It’s only a matter of time before all insurance agencies and brokers are forced to migrate their sites to SSL. SSL certificates are inexpensive, typically costing between $50 and $70 per year depending on the hosting provider, and many offer multi-year discounts. Our recommendation is that insurance agencies that have not yet converted to SSL do so immediately. SSL certificates will help protect your agency, your clients, your prospects and your confidential data. Agencies that need help updating their insurance agency website or moving to SSL can contact a knowledgeable insurance agency marketing agency.